Monday, 30 April 2018

3 best link building techniques

Links are very important for business websites. The web pages that have established links get top positions in search results. However, in the eyes of the search engines all links are not equal and this aspect leads to a lot of problems and confusions. Google makes use of links while assessing the authority of the content of the website. In the field of SEO, links are still important for ranking of websites. SEO Philadelphia services give more importance to the quality of the links than the quantity.

More time as well as effort is required to build quality links but the net result will be excellent. The experts of Philadelphia SEO services make use of some of the most efficient methods for link building and they also explain the clients how these link building methods are used and how they will improve SEO. Links of good quality are essential to keep the website healthy. Here are the three best link building techniques that are used by the SEO experts in Philadelphia.

1.Building paid links

It is illegitimate to buy links. However, it is a widely accepted method to pay and get links that are relatively legitimate. It is already proved that buying legitimate links is one among the best methods for link building. However, those who build paid links may see to it that the paid links constitute less than 25% of their link profile. The number of organic links should be more than double the number of paid links. The Philadelphia SEO services generate not more than 20 links in a month.

They recommend that maximum two links can be bought. One should ensure to use different keyword-anchored text. When the same anchor text appears in the reviews it becomes obvious that the links are bought. It is very essential to research the target site thoroughly. When one has paid a site for hosting the content which is sponsored, the same should be disclosed. The paid links should be never hidden from the readers. Official sponsorships, guest content with proper disclosure and paid product reviews are the more legitimate links for buying.

2.Social sharing

Almost all SEO Philadelphia services use social sharing as an effective method for link building. Social listening tools are to be used while building links by sharing content on social media. One should concentrate on those platforms that earn the brand mentions. One has to look for likes, shares and comments which are considered as engagement signs. Then similar topics may be used to engage the audience. When one publishes his content and makes it available, the audience will be promoting the same.

3.Build links with videos

Philadelphia SEO services have proved that link building with video is very effective. One can build links with video by way of sharing and promoting the videos which are self-hosted, on the social media platforms. Another method is to reclaim a few links that were earned by YouTube for the content.

Monday, 15 January 2018

Necessity of Brand (Employee) Advocacy: Marketing to Millennials



Baby Boomers couldn’t trust institutions. The “trust” of Gen Xers was broken at the individual level. But when it comes to Millennials, it all boils down to literally not trusting anything and anyone but a few people they know.
That is why it comes as no big surprise that Millennials are influenced by choices, reviews and others’ views on products and services. To market to millennials, it is better to have the employees themselves talk about the products and services that the company has to offer. Simply put, using employee brand advocacy can do the trick for Millennials.
Through staff advocacy, businesses are leveraging the “selling power” of their most valuable and convenient assets: Millennial employee advocates. It’s a win-win. The youngsters gain personal and professional developments while the business enjoys increased credibility, online visibility, and customer engagement.
What Is Employee Brand Advocacy?
Staff advocacy is a business strategy in which employee advocates promote or share company, brand or product updates online (or social media to be precise). Besides improving company culture online and building brand awareness, employee brand advocacy has been known to have a tremendous impact on revenue.
Talking lead generation, staff advocacy is an “always on” channel that can help you effectively market to Millennials. More specifically, employees advocates can help you get 5 times more web traffic and 25% more leads.
Why is Employee Brand Advocacy Effective when Marketing to Millennials?
(1) Ads Have Little to No Influence on Millennials
Several surveys carried out by Forrester and Nielsen shows that standard television, magazine, and newspapers do not influence Millennials. Get this: under 1% of survey Millennials admitted that an ad influences their brand's trust. To them, ads do not seem authentic. That’s a huge a wake-up call for traditional businesses who depend on ads to drive sales and brand awareness.
(2)  99.99% Millennials are on Social Media
Again, conventional marketing channels do not have much influence on Millennials. However, staff advocacy allows employee advocates to reach Millennials where they spend oodles of their time: social media.
(3) Most Millennials look to Social Media and Friends for Buying Advice
What others are saying about your product or brand is 8-10 more crucial to Millennials that your content or ads. That’s why they get their advice from their peers, social media, and blogs.
(4) They are Brand Loyal
The major reason employee advocacy works for Millennials is that they are eager to participate in creating products and they are loyal to brands they think are trustworthy.

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